Resume

• June 2022 – Present

• Game A

​

• Developed a comprehensive marketing campaign that attracted over 1 million players
  during early access through targeted influencer outreach, media engagement, and store page
  optimization to maximize appeal.

• Designed an Instagram strategy that generated over 21 million views in a few months by
  creating high-impact reels, analyzing trends, and engaging the community—all without paid
  advertising.

• Reached a total of 12 million views across platforms (YouTube, Twitch, TikTok,
  Instagram, websites) through influencer and media outreach, significantly boosting the game’s
  visibility.

• Conducted in-depth market analysis to identify key trends and shape marketing
  strategies that align with gamer interests, increasing engagement.

• Created and managed the game’s store page, crafting visuals and optimizing content to
  emphasize unique game features and increase conversion.

• Tracked social media trends to develop tailored content strategies, identifying
  opportunities for increased engagement and brand presence.

• Compiled detailed reports on campaign metrics (reach, engagement, impressions) to
  evaluate campaign effectiveness and inform future strategies.

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• April 2020 – July

• Game B

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• Secured over 450,000 views on YouTube, with one video achieving viral success at
  150,000 views alone, driving extensive global exposure for the game.

• Launched targeted marketing campaigns that gained coverage from top international
  YouTubers and major gaming websites, expanding the game’s reach.

• Led community engagement initiatives, managing interactions across social media
  platforms and organizing events that maintained player interest.

• Fully created and managed the game’s website, including blog posts, content updates, and domain management, ensuring a strong online presence.

• Analyzed community feedback and identified opportunities for updates, conceptualizing a major overhaul that led to increased publicity and exceeded performance expectations.

• Designed and implemented community events, such as seasonal-themed content, to
  engage players and encourage sustained participation.

• Strategized and managed all email communications with influencers, media, and
  community members to maintain strong, professional relationships.

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• January 2018 – June 2020​

• Game C

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• Led YouTube campaigns that generated over 830,000 views, significantly boosting game
  visibility.

• Researched, contacted, and built relationships with influencers, resulting in extensive
  coverage by international YouTubers and features on top industry websites.

• Fully created and managed the company’s website, overseeing blog posts, domain
  management, and SEO optimization to increase traffic and player engagement.

• Handled multilingual community management, addressing player feedback across
  multiple languages and demographics to improve satisfaction.

• Participated in game design discussions, contributing to gameplay features and decisions
  to enhance the player experience.

• Assisted in the production of trailers and creation of the store page, ensuring alignment
  with brand messaging and visual appeal.

• Developed and executed sales events, including promotions and seasonal discounts, to
  optimize revenue and attract new players.

• Proposed pricing strategies that balanced market competitiveness and sales volume,
  contributing to revenue growth.

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• January 2016 – July 2017​

• Game D

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• Managed the community, fostering a supportive environment and addressing player
  inquiries to build loyalty and engagement.

• Created a compelling Kickstarter campaign, designing the page layout and messaging to
  attract backers and build community support.

• Fully participated in the development of the company’s website, collaborating to create a
  cohesive online presence aligned with the game’s branding.

• Maintained all media communications, establishing relationships with journalists and
  securing media coverage to boost game awareness.

• Conducted targeted outreach to influencers, building relationships and tracking the
  content produced to gauge campaign success.

• Contributed to trailer creation, supporting storyboarding and feedback to develop
  promotional visuals aligned with the game’s narrative.

• Tracked media coverage, analyzing exposure to assess campaign effectiveness and refine strategies as needed.