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What is the essential thing for any business? Correct—it's marketing. Because no matter how great your product is, if nobody knows about it, sadly, nobody is going to buy it. So what is marketing? Marketing is the activity a company performs to promote a product or service. It includes advertising, selling, and delivering products to consumers or other businesses. Marketing is a very vast topic, and each type of business has its own techniques, styles, and strategies that wor