Feel The Power Of Marketing
"My approach focuses on understanding what makes each game special and translating that into campaigns that resonate with players."
My Approach
I focus on understanding what makes your game unique and turning that into clear, memorable messaging that resonates with players. Everything I do is rooted in organic growth, strong community connection, and strategies designed to stretch every bit of value out of your resources.
Featured
Early Access Launch (1 Million Players)
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Reached 1,000,000+ players organically during Early Access.
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Created a full press kit highlighting the game’s unique strengths.
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Designed and executed targeted influencer outreach (YouTube, Twitch, TikTok, websites).
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Revamped the Steam store page to boost conversions and wishlist growth.
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Built and managed an active community engagement loop to increase retention.
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Achieved visibility across top-sellers, trending, and upcoming lists organically.
More Games
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Produced and recorded reels using trend analysis + content gap identification.
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Generated 21 million+ views within a few months without any paid ads.
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Developed a content system that made the game’s reels consistently go viral.
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Strengthened audience connection through daily engagement and interaction.
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Elevated the game’s social identity with visually strong, recognizable content.
Instagram Growth Strategy (21 Million Views)
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Secured 24 million YouTube views and 9 million Twitch views.
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Built strong creator relationships leading to organic, long-term visibility.
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Curated influencers that aligned perfectly with the game’s core audience.
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Supported community growth through creator-driven exposure.
Influencer & Media Outreach Campaign (24 Million Views)
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Grew an Instagram page by 40,000 followers in 6 months, fully organic.
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Maintained consistent engagement across all posts and stories.
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Created a content plan based on audience behavior and platform trends.
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Ensured every post matched the game’s tone, identity, and USP.
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Strengthened community loyalty through regular interactive content.
Organic Social Growth (40,000 Followers)
About me
I’m Valerie Li, a video game marketer specializing in organic strategies that help indie games stand out without relying on large budgets. With experience since 2016, I focus on understanding each game’s unique strengths and translating them into impactful campaigns, from viral content to influencer outreach. My work has helped games reach millions of players, build strong communities, and gain massive visibility through creative, resourceful, and data-driven marketing.
